standards DO help SEO – proof?!
Old content alert!
Thanks very much for visiting my blog. Always happy to have people read my stuff but just thought I should point out this post is years old. If it's about technical stuff there is a possibility that it is no longer relevant, if it's a bug report/fix I'm hoping that it should now have been fixed.
Of course if this is what you're looking for and it does work then great, just don't say I didn't warn you...
Back in the old days when we were pushing for the adaption of web standards one of the key arguments for it was the boost it would provide to your search engine rankings due to, amongst other things, the correct usage of headings and having the key content closer to the top of the document alowing the search engine spiders to get at it quickly.
I have never seen THAT much concrete proof of this being 100% true until just this morning when doing a few web searches for restaurants I have been to and reviewed.
With food now being big business (just have a look at BBC2 on a Wednesday or Thursday afternoon) and restaurants succeeding on the number of people who know about them and visit them I would expect the big restaurants to be paying big money to ensure that their websites can be found; equally I would expect the vast number of restaurant social networks and review sites to be ranking pretty highly on any search for a specific restaurant AND generall they do.
searches for the restaurants thats I have been to and since reviewed this year on Google are showing links to a rather interesting website, that website being mine!!
I make absolutly no effort to ensure good SEO on my site or articles, at this moment in time this website is just for fun, to tell anyone who reads it what I think on things and to keep people aware of what I am doing so I was pretty happy to find my pages ranked so highly; so much so it got me thinking about WHY this happened and the only answer I could come up with was my use of web standards.
As I have said before, I make no effort to ensure SEO friendly content but I did ensure that my pages are structured well with content appearing as high up the page as possible and navigation, article lists and contact details appearing after content (I’m guessing if anything thats why people come to this site!) While large sights such as london-eating, visit-london or toptable may have the money, recipricle links and large teams of employees I have the use of web standards on my side and it seems to be doing me well at the moment!Tweet